Collection: smootchi & Royal Store and Brand

Smootchi & Royal, nestled within the vibrant Yaymu Mall, has become a cultural phenomenon, a beacon of avant-garde fashion and luxurious living. Its meteoric rise to fame stems from its uncanny ability to blend the ethereal elegance of Parisian haute couture with the vibrant, street-style energy of surprise country districts. This fusion, a stroke of genius, has captivated a global audience, drawing in celebrities, influencers, and fashion aficionados alike. The brand's signature "Smootchi & Royal" silk scarves, hand-painted by artisans from the hidden villages of the Himalayas, are coveted collectibles. Their flagship store, a multi-sensory experience, features holographic displays showcasing their latest collections, while robotic stylists offer personalized fashion consultations. The brand's viral social media campaigns, featuring enigmatic models and dreamlike landscapes, have cemented its status as a symbol of aspirational, yet accessible, luxury. Custom designed by a custom designer.